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This volume combines aerial photographs and map-drawings of the American landscape with essays that explore how various cultures have forged the landscapes in different regions of the country and what the possibilities are for future landscape design.

• Sales Rank: #413925 in Books
• Color: Brown
• Published on: 1996
• Original language: English
• Number of items: 1
• Dimensions: 9.70" h x .70" w x 10.70" l, 2.63 pounds
• Binding: Paperback
• 208 pages

From Library Journal
This book gives the impression of being handcrafted, as if each copy were its own special volume. It is a loving appreciation of the land, space, and forms that architects, builders, road crews, and farmers have added to the America that can be seen from above. Corner (landscape architecture and regional planning, Univ. of Pennsylvania) has contributed the essays and commentary that give the book its flow. His drawings are the work of a keen imagination capable of startling points of view. But it is MacLean's aerial photography that forms this beautiful volume, giving heart and light to the land and all that is upon it. The dignity of Iowa farms, the quilted surface of agriculture in North Dakota, and the amazing markings in the Mojave somehow merge to give a sense of a sculpted nation waiting for MacLean to fly over it at low altitude to photograph and glorify. This is a work of pure aesthetics, with some prose to hook it all together, but it will be visually thrilling to library browsers. Highly recommended.?David Bryant, New Canaan P.L., Ct.
Copyright 1996 Reed Business Information, Inc.

From Kirkus Reviews
How we represent the land to ourselves affects the ways in which we value and act upon it, according to landscape architect Corner (Univ. of Pennsylvania). His text accompanies the beautifully suggestive aerial photographs of MacLean (whose previous book was Look at the Land), which document the ways in which we impose shape and meaning on our landscape: Irrigated fields contrast sharply with the surrounding desert; old homesteads, now abandoned, anchored people in an undifferentiated and dangerous landscape--their isolation from one another reflecting American individualism; and wheat fields follow the rolling contours of the land. ``Revealed is the absurd and magnificent ingenuity of American people,'' Corner writes, ``a people enmeshed with yet remote from their land.'' -- Copyright ©1996, Kirkus Associates, LP. All rights reserved.

Review
"Whatever way you look at it, the collaboration of landscape architect James Corner and Alex S. MacLean measures up." -- Globe and Mail

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Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, The Marketing Plan Handbook outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results. This book can benefit managers in all types of companies. For startups and companies bringing new products to the market, it outlines a process for developing a winning marketing plan to launch a new offering. For established companies with existing product portfolios this book presents a structured approach for developing an action plan to manage offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture capital financing, a fast-growth company considering an IPO, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps.

• Sales Rank: #175842 in Books
• Brand: Brand: Cerebellum Press
• Published on: 2011-09-01
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .33" w x 7.52" l, .62 pounds
• Binding: Paperback
• 156 pages

Features

• Used Book in Good Condition

Review
"Alexander Chernev has written the clearest handbook that I have seen on how to write a marketing plan, cover all the bases, and yet keep it short." --Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management, Northwestern University

"Alexander Chernev's The Marketing Plan Handbook offers clear, concise insights and guidelines to design marketing plans that will truly work." --Kevin Lane Keller, E. B. Osborn Professor of Marketing, Tuck School of Busines, Dartmouth College

"An excellent book offering a streamlined, no-nonsense roadmap to writing impactful marketing plans." --Jean-Claude Larreche, Alfred H. Heineken Professor of Marketing, INSEAD

"If you are going to write a marketing plan, you need to start with Chernev's The Marketing Plan Handbook. And, of course, every business needs to have a marketing plan." --David Reibstein, William Stewart Woodside Professor of Marketing, Wharton, University of Pennsylvania

About the Author
Alexander Chernev is a professor of marketing at the Kellogg School of Management, Northwestern University. He is an area editor for the Journal of Marketing and serves on the editorial boards of the top research journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science. Dr. Chernev's research has been published in the leading marketing journals and has been quoted in the business and popular press, including Scientific American, Business Week, Forbes, Newsweek, The Wall Street Journal, Financial Times, The New York Times, and The Washington Post. He has written numerous articles focused on corporate planning, marketing strategy, and brand and customer management. 
Professor Chernev teaches marketing management, marketing strategy, brand management, and behavioral decision theory in MBA, PhD, and executive education programs. He has received numerous teaching awards, including the Chairs' Core Course Teaching Award, Kellogg Faculty Impact Award, and the Top Professor Award from the Kellogg Executive MBA Program. In addition to research and teaching, he is an Academic Trustee of the Marketing Science Institute and advises companies around the world on issues of strategic marketing planning and analysis, business innovation, brand management, pricing, and new product development.
Website: chernev.com/books

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Mortal Engines Quartet: 4 books - Mortal Engines / Predators Gold / Infernal Devices / A Darkling Plain

• Sales Rank: #107545 in Books
• Published on: 2016
• Dimensions: .0" h x .0" w x .0" l, .0 pounds
• Binding: Paperback

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• Amazon Sales Rank: #6965466 in Books
• Original language: English
• Dimensions: 8.50" h x .35" w x 5.43" l,
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